Our Work
Insights from Malaysia’s tourism landscape and economic performance
Visitor Arrival Trends Analysis
Tracked 27.3 million visitor arrivals across Malaysia over 18 months, breaking down patterns by entry point, nationality, and seasonality. Our analysis revealed that Chinese tourists comprise 17% of arrivals during peak seasons, while European visitors show consistent year-round engagement.
Q3 2023 – 18-month study
Tourism Revenue & Economic Contribution Study
Quantified RM 119.6 billion in direct and indirect tourism revenue, mapping spending across accommodation, F&B, retail, and transportation sectors. We identified that hospitality multiplier effects generated an additional 42% in secondary economic benefits.
2024 – Full-year assessment
Hospitality Sector Employment Mapping
Documented 890,000+ direct tourism jobs with detailed wage analysis across 3-star to 5-star properties, food service, and tour operations. Found that 62% of hospitality roles are seasonal, requiring targeted workforce planning strategies.
2024 – 12,000+ employer survey
Visit Malaysia Campaign Performance Review
Evaluated the Visit Malaysia 2024 campaign’s impact on visitor growth across 8 regional markets. Campaign efforts drove 14% growth in first-time visitors, with strongest conversion from Southeast Asian and Middle Eastern source markets through targeted digital channels.
2024 – 8-market regional studyReady to explore tourism data insights for your organization?
Let’s discuss how visitor analytics and economic metrics can inform your tourism strategy and decision-making.
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